In depth
Promotion QR codes: window to cart
Where to send shoppers, how to measure every placement and how to keep codes useful after the sale ends.
Where to point the code
A window code should open the discounted collection, not your home page. Every extra step hunting for the offer loses shoppers who stopped for a minute.
Measuring results
| Placement | Tag in the link |
|---|---|
| Shop window | utm_source=window |
| Entrance flyer | utm_source=flyer |
| Shelf price tag | utm_source=tag |
| Bag or packaging | utm_source=bag |
Do not overload the link: source and campaign are enough, and a shorter link scans more reliably.
After the sale
If the code points to a permanent “Offers” page, it keeps working for the next promotion — you change the page, not the code. If a campaign page is removed, add a redirect so shoppers with old tags never hit an error.