In depth
Social media QR codes: offline to followers
Which link to use, how to give people a reason to follow and how to measure the effect.
Which link to use
Use the clean profile address such as instagram.com/yourbrand without tracking parameters copied from the app. It is easy to check by eye and gives a compact pattern.
| Goal | Where to point the code |
|---|---|
| Follows | Profile page |
| Sales | Shop or product page |
| Messages | Direct message link or contact page |
| Several networks | A single link-in-bio page |
Give a reason to follow
- A follower-only discount written right on the frame.
- Early access to new arrivals and drops.
- Answers and bookings via direct messages.
Measure the result: compare follower growth in the week before and the week after placing the code.
Where to place it
Shop windows and checkouts, bags and packaging, business cards, menus, fitting rooms — wherever someone is already interested and has a minute.