In depth
QR code menus: from link to table
PDF, web page or ordering service — what to choose, what size to print and why guests sometimes ignore the code.
Where the code should lead
| Option | Pros | Cons |
|---|---|---|
| PDF file | Quick to make from an existing layout | Hard to read on a phone, slow to load |
| Web page | Opens fast, easy to update prices | Needs a website or page builder |
| Ordering service | Guests order and pay from the table | Monthly fees, vendor lock-in |
Key rule: point the code at a permanent address. The QR code itself is static, so change what is on the page — not the link.
What size to print
Guests scan from 30–50 cm, so 3–4 cm per side is enough on a table. For wall menus allow roughly 1 cm per 10 cm of distance. A short link gives a bigger, easier pattern.
Why guests do not scan
- No caption — people do not realise it is the menu.
- Glossy lamination reflects the ceiling light — use matte film.
- The code is printed too light to match the interior.
- The menu page is tens of megabytes and loads forever.
Keep a few printed menus in the room. Some guests do not use their phone camera — that is no reason to lose the order.