In depth
An insert card with a QR code: what to put in it
Where to send buyers after unboxing, how to stay within marketplace rules and what card to print.
Where the code should lead
| Goal | Where the code leads | What it gives you |
|---|---|---|
| Fewer returns | Manual or assembly and care video | Buyers solve problems instead of filing a return |
| Repeat sales | Your brand channel or community | New arrivals and deals without paying for ads |
| Trust | Warranty registration or support | Buyers know where to write instead of leaving a bad review |
| Reviews | The product page on the marketplace | A review with no promised reward — within the rules |
Do not promise gifts, money or cashback for a rating or review: marketplaces treat this as a violation and may demote the listing. An insert should help the buyer, not buy stars.
Designing the card
- One task, one code. Two codes on a small card confuse people.
- A call to action above the code: “Assembly guide”, “12-month warranty”, “New arrivals first”.
- Logo and brand colours — a card worth keeping makes the brand memorable.
- Matte paper: gloss reflects lamps and makes the code hard to read.
Size and printing
A standard 90×50 mm card fits a 2–2.5 cm code and a couple of lines of text. The A4 sheet in the generator lays out cards with cut lines — hand the batch to a print shop or print it on an office printer. Download SVG for professional printing.